Michael J. Kerrigan

For many years I have studied the Pareto Principle**, the commonly quoted management rule, which states that 80% of the work is done by 20% of the people. The hypothesis is that 80 per cent of results flow from 20 per cent of causes, and sometimes from a much smaller proportion of powerful forces.

The 80/20 Principle asserts that a minority of causes, inputs or effort usually led to a majority of the results, outputs or rewards. Taken literally, this means that, for example, 80 per cent of what you achieve comes from 20 per cent of the time spent. Thus for all practical purposes, four- fifths of the effort—a dominant part of it—is largely irrelevant.

The reason that the 80/20 Principle is so valuable is that it is counterintuitive. We tend to expect that all causes will have roughly the same significance and that all customers are equally valuable. The 80/20 Principle also asserts that when we know the true relationship, we are likely to be surprised at how unbalanced it is.

Seeking 100% authentic Amazon Reviews was the first time, I applied the Pareto Principle to a project so personal to me. I asked myself, what 20 per cent of causes lead to 80 per cent of results? How many of those followers who have opted onto my site will write an authentic review on Amazon.

Accordingly, I asked 115 of those opted onto my web site to consider writing a review of Restoring Character in America. As of this date, 20 reviews a have been posted on Amazon. To achieve that number, I explained how to do the four steps of posting a review to the folks having never posted a review. Ten more of the 115 stated they would, in the future, post a review on Amazon. All who posted a review, certified they purchased (i.e. Audio, eBooks or paperback) a book on Amazon.

I have committed to my publisher that a minimum of 50 reviews will be posted on Amazon in time for the main book-buying season between Thanksgiving and Christmas. Also several corporate pals, in order to get the word about Restoring Character in America out, committed to buy a large number of books for each review. That is, once I achieve 50 reviews one friend committed to purchase 500 books to be distributed to either their employees, and or character related organizations, teachers and coaches.

Rather than making repeated requests to those previously asked to do reviews, but as of now have not, my next step is to request reviews from my Facebook friends. Although this group will be a much larger sample, they do not know my work as closely as the original sample of 115 followers I emailed on the Character Building Project site. Hopefully, the Facebook campaign will generate at least 30 more reviews before Thanksgiving.


The pattern underlying the 80/20 Principle was discovered in 1897 by Italian economist Vilfredo Pareto (1848–1923). His discovery has since been called many names, including the Pareto Principle, the Pareto Law, the 80/20 Rule, and the Principle of Least Effort.

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Restoring Character in AmericaRestoring Character in America identifies the decline in character in our country, but then gives the reader hope for the future by showcasing leaders whose careers are successfully turning around this trend in our schools, communities, businesses, and the military.

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