Among the lessons I tried to learn in publishing three books on character is the importance of the book’s cover. Research supports the adage that, “You Can Tell a Book By Its Cover.” In the first two books, I followed the advice of my publisher who offered five suggestions:
Placing the photos of those profiled in each book.
Making sure a large number was also on the cover. For example, 10 Characters with Character and 7 Warriors with Character.
Including the word “Character” in each title.
Carrying on the red, white and blue patriotic color scheme.
Including one of the better testimonials on the book’s cover.
After reading a 2008 article in Psychology Today… “Why You Really Can Judge a Book by Its Cover,” I felt prompted to go beyond psychology research in order to consult with other authors. Their common reaction was…”Of course you can judge a book by… Continue reading