Michael J. Kerrigan

word of mouth


The answer to this question is in two parts; why Amazon Reviews are important and serve an important purpose, as well as the approach I sought in seeking reviews of my three published books.

My research into the topic of reviews demonstrates when you distribute your book through Amazon; getting reviews may be the single most important thing to determine your book’s future success. Amazon is king in publishing books. It’s where authors go to monitor their book’s success, and it’s where readers to go browse and buy. Authors should use Amazon to their advantage. Every major publishing, every editor, asks their authors to have all their friends and colleagues preorder their books and write reviews. Online reviews are the modern media world-of-mouth; they’re immensely powerful and can have a huge affect on how your book is perceived

Amazon reviews serve a few different purposes. Reviews can:

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